home
identity
objective
definition
process
expert council
expert council 2009/2010
expert council 2007/2008
expert council 2005/2006
contributors - sponsors
superbrands around the world
superbrands of greece
all superbrands
superbrands 2009-2010
publications
superbrands vol 1
superbrands vol 2
tribute events
tribute event 2010
tribute event 2008
branding meeting 2007
tribute event 2006
contact
Ελληνικά
A Superbrand is:
the
brand
of a product or service, corporation or organization, that is identified in the perception of the public with excellence in quality, reliability, recognition, consistency and leadership in its respective sector.
The Superbrands institution was established in 1994 in Great Britain and has since been adopted in over
75 countries around the world
. Superbrands Greece has been staged since 2005 by
Symeon G. Tsomokos S.A.